What is retargeting?
Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
How does retargeting work?
Technically, all you have to do is place a JavaScript tag in the footer of your website. This code creates a list of people who visit your site by placing anonymous retargeting “cookies” in their browsers. The list allows retargeting vendors to display retargeting ads to your potential customers as they visit other sites. Since BlueStorm Digital works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.
Why is retargeting so effective?
Retargeting generates greater online sales by keeping your brand front and centre and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
Retargeting best practices
Retargeting is most effective if you segment your visitors (e.g., people who looked at shoes vs. pants) and tailor the retargeting ads shown to each group, or you can decide not to retarget them at all (e.g., people who converted).
The best-performing retargeting creative has a clear call-to-action and promotes an offer.
Different products warrant different retargeting time windows. For example, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.
Learn About Our Omni-Retargeting Campaigns
