Poco By Pippa

About Project

Pippa O’Connor has been at the forefront of Irish design since 2016. Pippa has a loyal social media following and is one of the most recognised online influencers in Ireland.

We were involved in helping Pippa to monitise this following and develop strategies and tactics to develop her ecommerce presence. We firstly launched her pocobypippa store on the Shopify platform and set up all the structure and funnels to help her measure the traffic and conversions, including Google Ads, Google Analytics and Facebook.

We used Facebook’s powerful micro-targeting features to enable her to market directly to her audience, as well as effectively building new audiences. We also used Google search and display’s sophisticated targeting ads, that allowed us to re-market her products to users who have shown previous interest or engagement with her brand.

Facebook. We focused on purchases and revenue. By using FB pixel to move from engagement to sales, we automated the work by creating Facebook Dynamic Product Ads so as to show the right ad to the right person at the right time.

Google. We identified and optimized the different stages of the funnel and created campaigns to target them more efficiently. By optimizing the Google campaigns and conversion tracking, we were able to retarget people who showed interest in their brand and reach new ones.